The hottest changing printing mode now digital ima

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Changing printing mode: now digital imaging technology promotes the development of the book industry

network and high-speed digital laser printing technology provide new opportunities for authors and publishers. Accordingly, great changes have taken place in the field of book distribution. The progress of digital imaging technology is the key to all these changes - but these changes in turn provide more opportunities for image processing

traditional book publishing is facing the challenge of printing on demand (POD). With pod, a book no longer needs to be printed because it is stored electronically and can be published on demand. This is the future distribution model. However, although pod technology saves many costs involved in the repeated use of traditional printing, its price is not cheap, and it is more expensive than traditional books

of course, one of the most striking and timely changes is the change in book sales and other media. Amazon Bookstore, the pioneer, and Barnes & Noble company () and a large number of small companies have reformed the publishing industry by selling books directly to consumers through e-commerce

traditional bookstores are much like grocery stores, with high costs and low profits and efficiency; Comparatively speaking, the market potential is great and the charge is low, which greatly improves the work efficiency

major engineering companies

in this new field, some companies make e-books, some focus on printing on demand, and some try to go hand in hand

at present, the most famous company in this field is Adobe company, which is the creator of large-scale electronic document format PDF. PDF format has now become a popular format for transferring and saving files. Even its main rival Corel company is using it to bundle it with its own WordPerfect software

the next step is to develop "JDF" technology for on-demand printing equipment to support Adobe's system. From these points of view, it seems that a new printing and publishing mode has been formed in essence

the developed software for browsing Internet supports the output of PDF and JPEG files. The existing printed books can also be scanned and republished

speaking of the digital on-demand printer, there are two models, docu 6155 and docutech 6180, which print 310 and 360 pages per minute respectively

for publishers, the price of such equipment is very expensive, and with the attendant various other costs, each machine means a considerable and additional investment. Nevertheless, some well-known online publishing companies such as Bertelsmann, Random House, paperback offset printing company and the first publishing station have joined the buyers

on demand printing of books

Barnes noble is a large bookstore with more than 1000 chain stores nationwide. It adopts the printing solution provided by IBM, which is a very advanced technology - infoprint 4000 and inprint color70

there is a false rumour that some chain stores of Barnes noble have started the production of on-demand printing, but Ken Brooks, the deputy general manager of the company's digital processing department, believes that it will take at least two years to achieve this

"there are two major problems in realizing on-demand printing," he said, "We still don't have enough books. Of course, you can make a book in five minutes, but our bookstore has a lot of transactions during lunch time and after work. What would it look like if there were 15 people waiting for their on-demand printed books in front of the machine? Companies like sprout and April have relevant printing equipment in the store, but they don't exist now."

Barnes noble purchased IBM's system and installed it in large retail stores. Books printed on demand can be booked in any bookshop and delivered on the same day, or delivered to bookstores or directly to readers

in fact, Barnes noble also plans to provide e-book download services. It recently acquired fatbrain, a specialized online bookstore, to lead the field of electronic publishing by standing in the "e-material age"

(for authors, mightwords is the simplest and cheapest way to publish works. Use PDF files with encryption settings, and use a credit card to ensure payment. It can not only be read on the screen, but also be printed out.)

the development direction of e-books

"hyperprinting" is a basic problem we call "e-books" in the current mode, which obviously refers to image processing. It is also a basic problem that people feel uncomfortable reading from the screen, but this is a less important problem. Now technicians are working on various transmission problems

mikroni, deputy director of Adobe's e-book department, said when talking about the development vision, "We observe the market from three perspectives. The three things we should do are: provide specific readers with content suitable for them; make them gain encryption and decryption experience that is easy and convenient to download; and provide them with high fidelity reading.

" I think people have a misconception that e-books need special equipment, "he added. "We believe that there will be many e-books that can be read only on laptops and personal information terminals in the future. Most of these products have reached high (visual) fidelity."

image processing capability is still valuable. Rooney believes that multimedia is indeed the development direction of e-books. "Interactive is the direction of the whole event," he said

this may be the reason why Gee, as the most important automotive lightweight material Gemstar TV guide company, entered this field. Gemstar takes a leading position in the field of electronic publishing. In a recent "little fish eat big fish" activity, Gemstar acquired "TV Guide" - the main competitor in the printing industry. This makes it a global publishing company. Subsequently, it acquired rocket book and softbook, two companies specializing in developing the e-book market

Gemstar is now preparing to produce a new device, Gemstar ebook, which is characterized by a password to protect the content. It has a device that can be switched on instantaneously. In order to make it easier to read, it can change the font size with one touch, store a large number of books, and connect to a large library through a modem


password scheme only allows decryption of the contents on the screen, and the entire file is always protected. But this is not perfect: the display problem still exists

of course, on the issue that the B oil pump cannot be a device smaller than the size of a normal task pocket, the viability of multimedia has become questionable. When "downloading from a laptop", we often talk about "paperback size."

Microsoft's actions

finally, Microsoft developed its own "Microsoft reader" software and "open e-book publishing component classification version 1.0". Microsoft claims that it is superior to PDF files because "Microsoft reader is a dynamic reading machine that can adjust (images) to fit the screen size you use.

clear printing is also its feature. It is said to be more readable on LCD - but" Microsoft reader "cannot print. According to its claim, this is because market research shows that this is not important to consumers. But those who wear bifocal glasses or need to proofread documents in parallel are certainly ignored in the statistics of users

Microsoft's entry into the market has attracted the attention of be company that ado2020 will reach more than 100billion yuan. "At present, they do not pose a threat," mccroney said, "but we must pay attention to their economic situation and impact."


do these indicate that the traditional book printing and binding will soon die out? Not at all. According to the talks with publishers in Frankfurt book market in October, 2000, e-books still occupy a relatively low individual market, which makes e-books have to reposition or open another distribution channel. It remains to be seen whether greater market share can be achieved

independent platforms and books with variable appearance ratio continue to give full play to their advantages. They not only have beautiful appearance, portability and simple operation, but also do not need high-power cables and batteries

however, future new books will shift to the production and distribution mode using image technology. This will become clear

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